Minnesota Monthly's stylist Hollie Mae Schultz gives Polarn O. Pyret an all American makeover with this season's dress code: "dots, stripes, and denim: a distinctly American fashion."

POLARN O. PYRET Announces Last Mama Collection, Focusing Exclusively on Children’s Wear
GREENWICH, Connecticut—May 9, 2012— Polarn O. Pyret USA (www.polarnopyret.com), the premium children’s wear brand from Sweden, announced it will no longer offer its maternity and nursing wear line as part of its collection. The final “Mama” line will be launched this spring then phased out completely.

"We have decided to focus entirely on what we do best, which is children’s clothing,” says Jennifer Athanason, president for Polarn O. Pyret USA. “We are constantly evaluating our business and want to ensure we offer customers what they want while to keeping to our profits. Focusing exclusively on children’s clothing will allow us to expand our current collection up to size 12.”

PERFECT FIT
by Lyndsay McGregor, Earnshaw's June 2012 Edition "It's an approach that's echoed at Swedish import Polarn O. Pyret, where any fit issues are solved before garments make it to the the selling floor. 'We have a person on staff who is constantly evaluating size curves in all our different markets and responding to the way kids are growing,' says Jennifer Athanson, president of Polarn O. Pyret USA. 'Ensuring fit while tackling the unpredictable nature of kids growth to be spot-on in the way we size clothing, while also providing a little growing room,' she says. To that end, the brand's baby clothes have extendable cuffs at the foot and the arm to allow the garments to grow with the child and for the parent to get value. Another point to note is that Polarn O. Pyret doesn't believe in designing different models and fits for small boys and girls since there is no significant difference in the way their bodies are shaped."